Tuesday, October 12, 2010

The Gap logo fiasco

Gap debuted a new logo on its website last week and the new icon was met immediately with criticism from customers and designers alike. Gap initially defended it, then back-pedaled a bit by encouraging submission of designs (a no-no in the professional design world), and now has officially gone back to the previous logo. Thank goodness. I hated the new logo so I'm thankful they've done an about-face. Seriously, it reminds me of something Microsoft-esque (did you want to sell clothes or computers?).

[graphic from the chicago tribune article]


Taylor Yves said...

ew. fiasco is right. and those typographic maps are sweet!

yourmom said...

why do they want to mess with the old design? it's perfect as is.