Afternoon pick me up

Every now and then, it's one of those afternoons. One of those can't-keep-your-eyes-open-to-save-your-life afternoons. And sometimes drastic measures are required. Like a trip down to the vending machine for a Coke. Today was one of those days.

Side note: When I looked for photos of Coke bottles I found this photo of the history of Coke bottles and thought it was pretty cool. Check out that square-ish one from way back when! [photo from here]

Travel with words

Cool Penguin Books ads
[via casual optimist]

The Civic Musical Road

As an integrated advertising campaign, Honda built "The Civic Musical Road" in Lancaster, California. They designed a series of rumble strips over a stretch of road that when driven over at 50 MPH in a Civic, would play the William Tell Overture. Pretty remarkable, right? You can watch the Honda video here. Or search Youtube for "civic musical road" to see individual recordings of the music. Gosh, some people are just so good at math to come up with something like this. (And some people are also pretty good at marketing/advertising to come up with a brilliant campaign like this!)